If you are getting thousands of candidates applying for your jobs, you’re probably not concerned about candidate loyalty, so you can focus on other things.
But, the impact of candidate loyalty on the recruitment industry has taken center stage recently. There’s no doubt we are in a progressive digital age where candidates can conveniently jump ship to other recruitment options at the click of a single button.
Getting the loyalty of job seekers involves finding what works, improving on it, and then sticking to it.
Candidate loyalty is hard to find
Of course, today’s candidates have become extremely meticulous in their choices, and who can blame them?
There are many recruiters out there and they all have hiring plans that need to be met. Moreover, there are just as many job openings available — and the numbers keep growing, but the number of candidates is not growing that fast. Many recruiters jump into the market every day, promising competitive packages that clearly beat their competitors with amazing promises of opportunities that sound like the next dream job.
Therefore, losing a candidate at the last possible moment (now a common occurrence) is a massive blow to any recruiter, not to mention the frustration and waste of time. And this is not connected only with recruiters in agencies, where recruiters lose their fee, but also recruiters in companies have their KPIs (Key Performance Indicators) to consider.
Most recruiters understand that the game has changed and that candidate loyalty is a critical issue. Candidates can no longer be taken for granted, and the average candidate is not at your beck and call. Those times have long gone.
Candidates today, like every customer, want quality service. And, candidates really want to form a relationship with the recruiter at the other end.
Here are five (5) ways to improve candidate loyalty: